Crafted with Love, Worn with Purpose
The name Jui comes from the Hindi word for Jasmine, a soft, calm, elegant flower. At JUI&CO, we draw deep inspiration from the essence of this flower creating clothing that's gentle on the skin,light on the soul and effortlessly elegant in every moment our brand was born from a longing ,to slow down to feel more and to express beauty in its most authentic form.
We design clothes for both men and women, clothing, that's meant to move with you, breathe with you, and become part of your calm. clothing should reflect who you are not who you are told to be. Each piece from JUI&CO is a reminder to pause, To feel, To live lightly.
Every garment is designed to feel like a slow exhale- soft on skin, gentle on pace, and true to your mood. We believe in clothing that honours imperfections, instead of hiding them.
Our Values
Every decision we make is guided by these core principles that define who we are
Soulful
Each piece carries emotion, intention, and meaning
Quality
Premium fabrics and meticulous craftsmanship in every piece
Comfort
Designed for your daily comfort and natural movement
Timeless
Classic designs that transcend seasonal trends
Founder's Note
Jui&Co was founded with a simple belief — that clothing should bring a sense of calm and ease to everyday life. We design minimal, timeless pieces that reflect modern comfort and understated elegance. Each collection is thoughtfully created to celebrate simplicity, versatility, and quiet confidence. Thank you for being a part of us.
Join Our Journey
Become part of a community that values mindful living and the beauty of everyday moments.
Explore Our Collection